There’s a new skincare line that claims to block the artificial blue light from our computer screens and undo its effects on the skin — Goodhabit. The line was created  for the digitally native generation by Mariya Nurislamova, CEO & co-founder of Scentbird. 

Goodhabit’s first collection is called Rescue Me, shown above. It includes Clean Scene Micellar Gel; Texture Magic Exfoliating Toner; Glow Potion Oil Serum; and Water Jelly Dew Cream.

Goodhabit’s products are formulated to address the oxidative stress on the skin caused by blue light and reverse damage from past exposure, while shielding against future damage. The line is vegan and ‘clean’ — and free of alcohol, phthalates, animal-derived ingredients, petroleum, and synthetic scents, colors, diluents, solvents, and stabilizers.

The Formulas

Each product contains the brand’s proprietary ‘BLU5’ technology, which contains skin-nourishing ingredients, and acts as a filter to neutralize the effects of blue light. It helps to smooth over fine lines and wrinkles, brightens skin tone, and can fade the look of hyperpigmentation. The products will visibly improve skin’s texture and helps maintain a firm, supple appearance, the brand says. The line also helps maintain a healthy glow by protecting skin from oxidative stress.

Jeniece Trizzino, VP of Product Development, explains, “We looked at hundreds of ingredients in formulating our products, and found two in particular that we wanted to include. One ingredient is a marine active sourced from waters off the coast of Greenland — the rich amount of proteins and exopolysaccharides actually form a protective barrier on your skin, protecting it against blue light damage.”

Trizzino continues, “The other is an amino acid-derived molecule sourced from a salt lake in the deserts of Egypt. In the harsh, dry environment, plants and microorganisms actually excrete the molecule to protect themselves, and we found that it stops UV-induced damage, shields cells against both invisible and visible light, and essentially creates a protective bubble around your skin to defend it against environmental damage.”

The Need for the Line

One hour in front of your screen has the same damaging effects on your skin as 15 minutes of unprotected sun exposure, the brand says. On average, we’re in front of screens about 12 hours a day — and that’s like being in the sun for 3 hours a day for the rest of your life, the brand states.

Artificial blue light, from our computer screens, tablets, TVs, and cell phones, can impact our skin on a deeper level than UVA/UVB rays., the brand explains. 

Nurislamova says she noticed a change in her skin after constant screen time. “I purchased a pair of blue light-blocking glasses, as my eyes were beyond strained by the end of the day, but noticed that my skin also looked off — it was dull and seemed to have a grey tint, almost as if the life had been sucked out of it. I started to wonder if blue light was affecting more just my eyesight,” she said.

While UVA and UVB rays from the sun impact the first and second layers of skin, blue light penetrates at a deeper level and reaches the third layer, increasing the risk of dullness, discoloration, fine lines, and generally looking as tired as you feel after sitting in front of screens for hours soaking it in, according to the brand.  

Most SPF skincrae products that can shielf the sun’s rays don’t protect against blue light damage. “Chemical sunscreens don’t help at all, and only a small amount of physical sunscreens offer slight blocking protection,” Nurislamova says.